Virtual tours

As camera technology continues to advance - in terms of both DSLR cameras and those on your smartphone - hi-res real estate photography will continue to be a critical part of any real estate marketing campaign. But technological innovation never stops. Today, amazing real estate photos are only part of a successful equation for the buyer and seller. The future is in 3D virtual tours.

For our buyers

More than half of home buyers start their search online. More and more of those individuals are looking for a home that is not located in their immediate area. Increasingly, these younger, digitally ‘native’ first-time buyers want to get a real sense of how a home really looks and feels beyond static photography. It’s not surprising to learn, then, that the two things that modern home buyers say they want most from a listing are large, high-quality photos AND 3D virtual home tours.*

*Realtor.com, 2017

For Our Sellers

In a recent survey of real estate agents, 80% say that their clients would prefer to spend less time staging their home. Almost as many (77%) say that after a staging and photography shoot have concluded, they spot an important feature of the home they missed during the session. With Matterport, agents and sellers can create an always-open house which is perfectly staged 100% of the time. This can help drive greater interest in a property and better qualify leads who come to subsequent open houses.

The numbers tell a success story across the entire customer journey

• Virtual tours get clicked on 40% more than listings without virtual tours –realtor.com, 2017

• Properties featured with virtual tours get 95% more phone inquiries –realestate.com.au, 2016

• Properties featured with virtual tours receive 65% more email inquiries versus those without

• Virtual tours generate 49% more qualified leads –apartments.com, 2016

The reason for these successes is that 3D virtual tours engage buyers in a way words and photos can not. They offer ‘location intelligence’ and a visceral sense of a property that increases emotional engagement. And unlike an open house or home visit, with a 3D virtual home tour, the prospect can take their time – from wherever they may be located – to delve into any feature that would make a house or apartment feel like a home.

The experience factor is vital in a highly competitive marketplace. And it’s a way to show more details of a house quickly, efficiently, and cost-effectively in a format that is modern, enjoyable, and memorable.

We are invested in dynamic real estate marketing to delight sellers and immerse buyers in the experience of a home listing.

Matterport’s 3D and VR photography solutions bring listings to life. A Matterport 3D virtual tour adds amazing value. With one shoot, you get all the benefits of incredible photos and the power to immerse home buyers in the experience of a property so they can create both an emotional and intellectual connection with the property.